IAM by Deepika Padukone

Concept designs for Deepika Padukone's beauty and skin care brand that will be “rooted in India and backed by science', where the actress and entrepreneur shares the journey that led her to founding the concept, the brands she feels inspired by, and why she believes India is on the precipice of a wellness revolution, So translating the same to this beauty brand, the looks may be dramatic but when it comes to skincare, less is more.